You’re the Content, Not the Container: What most people get wrong about their business

You’re the Content, Not the Container: What most people get wrong about their business

Tayo and I first met through Mary Simms, PR extraordinaire. A self-described ‘21st century gentleman’, Tayo is a breath of minty fresh air in a polarized world. He’s well-travelled, well-read, and is passionate about using his talent for storytelling to bring about a positive change in the world. He uses his position as the Founder and CEO of UYD to bridge cultural gaps and the miscommunications that arise from them, and replace them with a culture of mutual understanding and benefit. His podcast Told by Nomads ranked #2 globally in Entrepreneur’s Business Podcast ranking.

So you can imagine how incredibly humbled I am that he invited me to share my story with his listeners.

Here are some of the things I shared with Tayo and his As Told by Nomads tribe:

  • The role of mindfulness in your business
  • Why your life doesn’t need one big calling
  • The non-linear path that I took to finding my purpose
  • How you need to be the content, not the container
  • Why elevator pitches are a bad idea
  • The one thing Kodak needed to know to stay #1


Did you enjoy the episode? What are your thoughts? What guides you in your business journey?

Click here to learn more about Tayo.

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Why vision boards might be getting in your way

Why vision boards might be getting in your way

There are so many people who do vision boards.

They collect photos on Pinterest and buy magazines merely to cut out the images of the bright shiny life they one day hope to have.

Now I am a girl who loves a pretty picture as well as the next, however there is something insidious about vision boards which is not spoken about that I think is important to address.

The point of me doing this is not for you to give up your vision boards, but to do them with more awareness and to check thoroughly and honestly with yourself when you are looking at your board throughout the year.


Vision, dreams and goals are an essential part of our nature and can be extremely powerful- for them to be so, they needed to be treated carefully.

1. The picture is perfect. Life is not.

We all know that life is not perfect. It’s messy, things go wrong, we make mistakes and we go off track – even with our most heartfelt desires and with people that we love.
By cutting out a series of photo-shopped pictures of perfect beaches, perfect cars, perfect homes we create a vision that cannot actually be attained as it’s pictured and we run the risk of not recognizing the real thing when it comes along because it doesn’t match the pictures.

I had a wonderful session with a new client and she spoke about her vision board that she had created and looked at every day.

“When I earn seven figures, I will be able to walk on the beach. “
“When I earn seven figures I will have people I can serve and I will earn money easily and be of service”.
From living in the NorthWest, she had moved to Florida and is now living near… a beautiful beach.
When I pointed that out she said, “But it would be a different beach!”
After we spoke about the fact that most certainly people who are earning seven figures and more walk on that beach, I asked her if that could be the beach in her vision board, she thought that it could.

Until that moment, she had not even considered this. Because it wasn’t the beach in the picture.

She was there already and she couldn’t recognize it.

She was also desirous of serving a large group of people.
At present she has an extremely large and active Facebook Group of her own that she is not serving. Seriously large. She felt the need to turn her back on them and try to build another group.

Why did she feel they weren’t the “right” people? Because they did not match her vision.

She thought she had to find people that were more “special” or different than what she already had following her.But they were there and willing to listen to her and follow her.
Her tribe was waiting and she wasn’t talking to them.

She had all the components to build a very meaningful business, serve a lot of people, reach her monetary goals and walk on a beautiful beach.

But they weren’t the ones in the pictures.

She was already there yet she could not recognize it.

The inner work we did brought up exactly that phrase.
Now she is galvanized and working on embracing her group and walking on her beach. If we had not done this work she risked never even noticing that what she said she wanted she already had.

It just didn’t match the pictures.
She is already there.

2. The pictures on the board are static. Life is an ebb and flow.

This ties in with the first point but is worth examining in more detail. The pictures are amazingly beautiful, and almost certainly re-touched. Life is so much messier and alive than any picture.

Life has ebbs and flows. Not every day will be perfect in that magic moment when you attain your goals.

When my daughter was very small, she drew a picture of a woman with long blonde hair, a strapless red dress, long gloves and high heels.

It was a picture of herself, “on the first day when she will be grown up”.
Her comment was that on the first day when she will be grown up, she will obviously have none of those items in her closet and she will have to dress herself in jeans and other boring kids clothes. We would then go out and purchase her grown-up outfit.

In the same way, a vision board can keep you imagining something that happens “all of a sudden” and that is simply not the case.

3. Maintaining a fixed distance between you and your vision

This is something very insidious and you may not notice you are doing it. Because we are extremely good at fooling ourselves, an amazingly-perfect-far-away goal can be so unreachable that we are actually self-sabotaging ourselves.
It has nothing to do with our lives now and the gap seems as easy to fill as going to the moon.

By looking at that vision, we can also get caught up in a look where you are instead of where you would like to be. This reinforces a sense of failure or lack rather than inspiring you.

A vision can be absolutely out-there huge, just make sure you are not intimidating or judging yourself for your progress or lack thereof.

4.The images are of mostly of stuff

If stuff could give lasting happiness, then we would most surely already be happy. Most of us have received or achieved something at one point of our lives that we really wanted. Yet we keep searching for more.

As long as the images are of products and things that can be bought with money, there is very little attention being paid to our innermost feelings and being.

As long as we search for happiness outside ourselves we have little or no control over how long it can last.

A brand new car will get old, it will need repairs, it will get dirty. That exhilaration when you finally buy the car of your dreams gives way to thoughts about where to park it without it getting stolen or being scratched. One day, that brand new car will have lost its shine and its allure, and you will need to buy another one to get the same thrill.

5. “I’ll be happy when” means you risk missing all the good stuff along the way.

By focusing on a vision board, we can end up thinking of now and “one day”.

Our validation comes from achieving what is on the board – one day.
THEN things will be worthwhile, I will be happy, wealthy, famous or healthy. Only then.

Life is a journey and by putting all your hopes for happiness on something that you will have one day, you can miss out on the beauty of now.

Most of the beauty is in the journey, in the defeats, the struggles and the big and small wins along the way.

By looking with an eye too fixed on a future image, we run the risk of never really living our lives, of experiencing everything that goes on while we are following that dream.
Chris Hadfield, the first Canadian astronaut to be the commander of the international Space Station says that he knew he had very little chance of becoming an astronaut – especially because when he knew that is what he wanted, Canada did not even have a space program.

He says he made his choices along the way to be happy and satisfied in the moment, so that if he were never able to become an astronaut, he would have been happy anyways.
He did not lose sight of his vision, but he made sure to live his life to the fullest along the way.


All is not lost! There is a solution!



Take your vision boards and even using the same pictures, write how you want to feel, who you want to be.

Those are your real goals.

From being comes action. From being aligned with your values and talents comes success and flow in everything you do.

This does not mean that you will never have any obstacles, but it will mean that you are clear on the Why of your goals.

Steve Hardison, considered by many to be the ultimate coach, has a wonderful exercise he puts to clients and to those who ask him for advice.

Who are you?
I am.
I am love.
I am a writer.
I am a healer.
I am compassion.
I am joy.
I am a leader.

When you do your next vision board, ask yourself who you are, who you are meant to be in this lifetime and commit to that.

The beach and palm trees are included.

How failure has made me a better coach

How failure has made me a better coach

As coaches and as people, the most common misconception we have is that we should be perfect, or need to have it all figured out, before we can be of help to someone else.

My experience is that nothing could be further from the truth.
We all have experiences that feel like failure to us, and in some ways they probably are: a job gone wrong, the end of a relationship, a missed opportunity; but if we are honest, these are the very experiences that have ultimately made us better human beings, have opened our hearts and minds and allowed us to connect more deeply with ourselves and with others.
The end of my marriage has been both my biggest failure and my biggest teacher. Although it has taken a toll on me in many unexpected ways, it opened me up to insights and understanding that have made me a better person and a more compassionate and effective coach.

I learned to let go: of belongings, a home, a lifestyle, financial security, and even of what I thought my relationship with my children should be. After initially trying to hang on to as much of my old life as possible, I realized just how much of a burden many of these things had become and how little they had to do with me, my values or how I truly want to live my life.
Coming out on the other side of anger, frustration and depression, I have learned that I will be ok, even though I do not know what the future will hold. It has given me that certainty that only comes from firsthand experience: that it is never too late and that, for better or for worse, nothing lasts forever and, precisely because of that, so many things are possible.
This sense of empowerment, excitement and wonder is something I share with my clients. With compassion and respect for their struggles and fears, and with the joy and honour of being part of their journey, I join them and sustain them in their search for the hidden gems of opportunity, happiness and beauty that are within their reach.

The “M” Word: 7 Ways Mindfulness Will Make You A Better Coach

The “M” Word: 7 Ways Mindfulness Will Make You A Better Coach


If we are to help our clients to be their very best – authentic, happy and fulfilled – mindfulness definitely has a lot to offer.

What actually happens in a mindfulness practice? Different traditions may have slightly different meditation methods, however, mindfulness is most often taught by following the breath.

For instruction, there are any number of qualified teachers: Thich Nath Hanh, Dalai Lama, Ekhart Tolle, Kathleen MacDonald, Susan Piver, Lodro Rinzler, Stephen Pende, Davide Cova and a world of others. You can learn by reading about it, watching videos on websites or YouTube and attending teachings in person.

Here are some ways in which mindfulness can help you become a better coach:



By learning to sit, quietly focused on your breath, you gradually begin to notice your thoughts. At first it will seem like a bunch of crazed monkeys are running the show – hence the common name for this phenomenon of “monkey mind”.

Not only will you become aware of this in yourself, you will become more sensitive to the fact that this is also what your clients are going through, and it is difficult for them and a cause of suffering. This insight in itself is reason enough to practice, but there is so much more.

Once you learn to identify less with these thoughts, you are able to find the space between your thoughts, and this is a revelation.

Thoughts become merely clouds that are passing through the blue sky of your natural state and are not YOU. It is a revelation for many people to experience that we are not our thoughts. Discovering that these “things” that keep us up at night, make us angry, happy or sad, are not an intrinsic part of ourselves is liberating.

This gives you freedom and space, but more importantly, it gives freedom and space to your clients as well.

You learn to just sit with them and their emotions, their problems and their breakthroughs, and together you will “taste” or “savour” each of these moments. By slowing down and giving yourself and your clients space to merely be, a world of opportunities opens within them.

Insights arise and have the time to be internalized, uncomfortable thoughts and ideas can be faced without the need to give an immediate solution or answer. Because sometimes things just are.

The best coaches accompany their clients on a voyage of self-discovery. They facilitate and provide tools and techniques for the clients to get in touch with their own innate wisdom, and then once discovered, help that to flourish.

By resisting the temptation to fix, provide solutions, or sometimes even to ask questions, there is more time for a client’s self-discovery.

This creates the possibility of a truly transformational experience rather than a quick fix.

As Rich Litvin says, “it’s the deep work you need to do on yourself. You cannot take a client any deeper than you’ve gone yourself.”



By learning to focus on the breath, we are in fact, learning the art of concentrating on one object single-pointedly. This can be our breath, a task, an emotion or another person. Once we have begun to learn this basic skill, it will arise naturally in everything we do.

We become more focused on the task at hand without letting our minds wander. How many times have our thoughts about a project, a problem or something to do snuck up on us during a session, even though it is truly our heart’s desire to be there for our client?

Shamata is a Sanskrit term that means that the meditator is able to focus their undivided attention on a single object of their choice, without digression or distraction of any kind whatsoever, for more than 4 hours at a time!

While this is an incredibly beneficial goal, and something I would highly recommend to anyone who has the motivation and the time, it is not necessary to reach those levels before you reap the incredible benefits of a more focused mind.

By staying focused, you help your client stay on task.

More can get done in a session, not in the sense of cramming in as much as possible because you want to make sure that you “deliver”, but in the sense of “being in the flow” that we all seek. As children we had a very developed sense of this. How many times did we lose ourselves in play, oblivious of the world? By improving your concentration, you can achieve more in less time with a sense of spaciousness.It’s almost as if time slows down.



How is it possible to be an effective coach if we are not able to truly listen to what our clients are saying and what they really mean?

Deep listening is a practice taught by Vietnamese Zen master Thich Nath Hanh. By learning to concentrate and still our minds, this inevitablycreates the conditions for us to become better listeners.

It is a way of hearing that happens when we are fully present, in the moment, without trying to control or judge.

This is a far cry from merely listening. It is a profound practice during which we let go of our need to judge, to form answers and we listen with the deepest respect possible to what is being said.

We often have a limiting belief that listening is a passive activity, yet nothing could be further from the truth.

A contemplative mind, open, spacious and vibrant, listens actively. As coaches and people, we often focus on the next thing to say or plan our next statement and this detracts from paying full attention.

Attentive listening rather than reactive listening lets all of this go,increases retention and encourages insight.



There is a large body of scientific literature explaining how meditation and mindfulness help us reduce stress and increase positive mindsets. Neural pathways are “smoothed” to make way for new ones, endorphins improve your mood, blood pressure lowers, sleep improves, ageing is slowed and cognitive faculties improve.

Quantum physics has come a long way in proving that we are all connected. By feeling this way yourself, you will inevitably have a positive effect on your clients and their state of mind.

Seeing how focused, productive yet relaxed you are will be an inspiration, not only to work with you, but to include this practice in their own lives.



By being quiet, you allow your clients to quiet themselves, slow their words, their thoughts and relax their bodies and minds.

By being still and observing your client, you create the opportunity to build a profound connection with them through mirroring and matching.

Tony Robins explains these techniques as the most effective way to build rapport with your client, or with anyone you have a relationship with, in this fantastic article by Ajit Nawalka.

My matching our clients’ tone, words, body language and breathing, we can build a deep sense of connection and trust that opens them even more to a transformational experience. By allowing ourselves to slow down, we have the time to let go and to become more sensitive to how the other person is speaking, feeling and behaving. This will provide us with invaluable insight on the best way to be of service to them.

We can also move from mirroring our clients in a receptive mode to actively modifying the same mirrored actions in order to help them feel more relaxed and at ease. It will also help you “tune in” to their emotions and this will add a deeper layer of empathy and connection to your coaching skills.



In the Zen tradition, beginner’s mind is a mind that is focused yet fresh and spacious, as if learning for the first time.

This means that you are always a student, ready and open to the experiences of life, without judgment and without ego.

Showing your clients that you are vulnerable and authentic is an extremely powerful combination.

Admitting to having difficulties on your own path makes you and your teachings powerful and credible. As Rich Litvin so aptly puts it,

“People do not relate to perfection. The more you are yourself, the easier it becomes to run and fill your coaching practice.”

Pretending to be perfect can actually drive them away, making them feel that if they have no common ground with you, how could you possibly be the right coach for them?



Meditation is a very practical, down-to-earth activity. It is a very nuts-and-bolts, step-by-step way to grow. By learning how to listen to our true selves, and not the chatter of our minds, new vistas of experience open to us.

Great coaches are on a constant journey of self-discovery.

It is our own personal growth that gives us a depth and richness of experience that makes us relevant to others, their lives and their problems. A great coach is someone who shares their experience and helps their clients with a powerful combination of authenticity, vulnerability and skill.

Isn’t it time you started following your breath to see where it takes you?

This article first appeared in the Evercoach blog, a great resource for coaches and a virtual home for coaches such as Rich Litvin, Gina Devee and Ajit Nalwakha

Thank you!